Easify Custom Product Options is a Shopify app that helps merchants create customizable product pages without the limitations of Shopify's native variant system.
Instead of relying solely on variants, merchants can add unlimited product options such as custom text fields, file uploads, color swatches, font selectors, price add-ons, and more—all without writing code.
Whether you're selling personalized gifts, print-on-demand products, custom apparel, engraved jewelry, or made-to-order items, Easify makes it easier to collect customer preferences directly on the product page and streamline the ordering process.
In this guide, we'll take a closer look at what the app offers, its standout features, pricing, customer reviews, and the types of businesses it's best suited for.
What is Easify Custom Product Options?
Easify Custom Product Options is a Shopify app that helps merchants create customizable product pages by adding additional option types beyond Shopify's native variants.
Instead of relying solely on variant combinations, merchants can collect customer-specific information through text fields, file uploads, dropdowns, color swatches, font selectors, and many other option types.
The app is designed for businesses that sell personalized, configurable, or made-to-order products.
Whether you're offering custom gifts, print-on-demand merchandise, embroidered apparel, personalized jewelry, or products that require customer measurements, Easify makes it easy to collect all the necessary information before an order is placed.
Unlike traditional theme customizations, Easify uses a visual interface that doesn't require coding. Merchants can create reusable option sets, apply them across multiple products or collections, and manage customization rules from a single dashboard, making it much easier to maintain growing product catalogs.
Common businesses that use Easify include:
- Personalized gift stores
- Print-on-demand businesses
- Embroidery shops
- Jewelry brands
- Apparel stores
- Home décor businesses
- Furniture stores
- Made-to-order manufacturers
Key Features
Unlimited Product Options
One of Easify's biggest advantages is that it removes many of the limitations of Shopify's native product variants. Instead of creating dozens—or even hundreds—of variants for different customization combinations, merchants can build flexible option sets that collect exactly the information they need from customers.
These option sets can be reused across multiple products, helping keep product management organized while significantly reducing setup time for larger catalogs.
Key capabilities include:
- Unlimited product options
- Unlimited option sets
- Apply options to individual products or entire collections
- Reusable templates for faster setup
- No coding required
Text Fields
Text fields are one of the most commonly used option types for collecting customer input on Shopify products. With Easify, merchants can easily add single-line and multi-line text fields to capture information directly on the product page, without relying on Shopify's default product variants.
Common use cases include:
- Customer names
- Monograms
- Engraving text
- Gift messages
- Custom measurements
- Special instructions
Merchants can also configure character limits, placeholder text, default values, and required fields to ensure customers provide the necessary information before adding products to their cart.
File & Image Uploads
Many personalized products require customers to submit artwork, logos, or reference images before placing an order. Easify allows merchants to collect these files directly on the product page, eliminating the need for follow-up emails after purchase.
Merchants can allow customers to upload:
- Logos
- Artwork
- Photos
- PDFs
- Design files
- Reference images
Uploaded files are attached to Shopify orders, making fulfillment much easier.
Conditional Logic
Not every customer needs to see every customization option. Easify's conditional logic feature allows merchants to display or hide fields automatically based on previous selections, creating cleaner and more user-friendly product pages.
For example:
- Show a logo upload field only when "Add Company Logo" is selected.
- Display font options only after customers choose text personalization.
- Reveal gift message fields only when gift wrapping is selected.
- Display additional measurement fields for custom-sized products.
By showing only relevant options, merchants can simplify the buying process while reducing confusion and minimizing incomplete orders.
Conditional logic can also make complex product configurations feel much more approachable, especially for businesses selling customizable or made-to-order products.
Product Personalization with Live Preview
For merchants selling personalized products, Easify includes a Product Personalizer that allows customers to preview certain customizations before adding a product to their cart.
Instead of imagining how a personalized product will look, shoppers can view updates directly on the product page as they customize names, images, fonts, or other supported elements.
This creates a more interactive shopping experience and helps customers verify their selections before placing an order.
Depending on the product setup, live previews can support:
- Personalized text
- Uploaded images
- Logo placement
- Font selection
- Color changes
- Multiple personalization areas
👉 For a deeper comparison of Shopify apps that support live previews, see our guide: 8 Best Shopify Apps for Live Product Customization with a Live Preview.
Price Add-ons
Many personalized products require additional charges for premium customization services.
Easify allows merchants to automatically adjust product prices based on customer selections, eliminating the need to create separate products or manually invoice customers.
Examples include:
- Engraving fees
- Embroidery charges
- Premium fonts
- Gift wrapping
- Rush production
- Extra design work
- Logo setup fees
- Additional personalization lines
Price adjustments are applied automatically as customers configure their products, making pricing more transparent while simplifying order management for merchants.
Pricing
Easify Custom Product Options offers four pricing plans designed to accommodate stores at different stages of growth, from merchants just getting started with product customization to enterprise businesses handling complex personalization workflows.
All paid plans include a 14-day free trial, and merchants can save 20% by choosing annual billing.
| Plan | Price | Best For |
| Free | Free | Stores exploring product options for the first time |
| Pro | From $9.99/month | Merchants selling products with advanced options and file uploads |
| Premium | From $19.99/month | Personalized and print-on-demand businesses that need live previews |
| Enterprise | From $99.99/month | High-volume stores requiring dedicated support and custom solutions |
Customer Reviews
At the time of writing, Easify Custom Product Options has earned an impressive reputation on the Shopify App Store:
⭐ 4.9/5 overall rating
🌟 2,700+ five-star reviews
👥 Used by thousands of Shopify merchants worldwide
These numbers place Easify among the highest-rated product options and customization apps currently available on Shopify.
Merchants consistently praise Easify for its balance of ease of use and powerful functionality. Many reviews highlight that the app is simple to set up without coding, while still offering advanced features such as conditional logic, unlimited product options, file uploads, price add-ons, and live product personalization.
Another recurring theme is the quality of customer support, with users frequently mentioning fast response times, personalized assistance, and help with custom requests or theme-specific implementations.
Overall, the large number of positive reviews suggests that Easify performs well not only for new merchants but also for established businesses with more complex customization needs.
Its combination of thousands of highly rated reviews, extensive features, and responsive support has helped it build a strong reputation as one of the leading product options apps on the Shopify App Store.
Final Thoughts
Shopify's native product variants are often enough for simple products, but they quickly become limiting when you need to collect customer input, offer personalization, or create more flexible buying experiences. That's where a dedicated product options app can make a significant difference.
Easify gives merchants an easy way to go beyond Shopify's default functionality without editing theme code.
Whether you need unlimited product options, conditional logic, file uploads, price add-ons, or live product personalization, the app provides a comprehensive toolkit that works for a wide range of industries—from personalized gifts and print-on-demand products to jewelry, apparel, furniture, and custom-made goods.
Ready to create a better shopping experience for your customers?
Try Easify Custom Product Options and start adding personalized product options, custom fields, file uploads, and premium add-ons to your Shopify store in minutes.
FAQs
Is Easify Custom Product Options free?
Yes. Easify offers a Free Forever plan that includes unlimited option sets, products, and orders, along with 15 option types and basic conditional logic. Paid plans unlock advanced features such as file uploads, price add-ons, live product personalization, and additional option types.
Does Easify support file and image uploads?
Customers can upload files such as images, logos, artwork, PDFs, and design files directly from the product page. Depending on your plan, you can also allow multiple file uploads, display image previews, and attach uploaded files to Shopify orders for fulfillment.
Can I create personalized products with Easify?
Absolutely. Easify supports a variety of personalization fields, including text boxes, text areas, file uploads, image uploads, font selectors, color swatches, image swatches, dropdowns, checkboxes, and more. On supported plans, merchants can also enable live product personalization so customers can preview their customizations before purchasing.