Wondering what Easify Custom Product Options will actually cost your store? Here's the short answer: possibly nothing.
Easify offers a Free Forever plan with unlimited product options, and paid plans start at just a few dollars a month when you need advanced tools like file uploads, price add-ons, and live product personalization.
But choosing a product options app isn't just about finding the lowest monthly subscription — it's about paying for features that genuinely improve your customers' shopping experience and simplify your workflow.
In this guide, we'll break down exactly how much Easify costs, compare every pricing tier side by side, and help you decide which plan offers the best value for your business.
Key Takeaways
- Easify Custom Product Options offers four pricing plans, including a Free Forever option.
- Pricing is feature-based rather than product- or order-based.
- Annual billing saves approximately 20% compared to monthly billing.
- The best plan depends on the level of product customization your store requires—not simply the size of your business.
Easify Custom Product Options Pricing Overview
Easify Custom Product Options currently offers four subscription tiers, allowing merchants to start with basic product options and gradually unlock more advanced customization features as their business grows.
| Plan | Monthly | Annual | Best For |
| Free | Free | — | New stores & basic product options |
| Pro | $9.99/month | $95.90/year | Growing stores with advanced customization |
| Premium | $19.99/month | $191.90/year | Personalized & print-on-demand businesses |
| Enterprise | $99.99/month | $959.90/year | Large Shopify stores & enterprise workflows |
If you're new to Easify and would like to learn more about the app before comparing plans, you can also read our guide What Is the Easify Custom Product Options App for Shopify?, where we cover its core features, customer reviews, and common use cases.
How Much Does Each Easify Plan Cost?
Rather than limiting products or customer orders, Easify differentiates its pricing plans by unlocking progressively more powerful customization features. Here's what each tier includes.
Free Plan
Price:
Free Forever
The Free plan is designed for merchants who want to expand Shopify's native product options without paying a monthly subscription. It's an excellent starting point for stores that only require standard customization fields and basic conditional logic.
What's Included
- Unlimited products
- Unlimited option sets
- Unlimited orders
- 15 option types
- Basic conditional logic
- 100+ ready-made templates
- Live chat support
Best For
The Free plan is ideal for:
- New Shopify stores
- Small businesses
- Merchants testing product customization
- Stores collecting simple customer information such as text fields, dropdowns, and checkboxes
Pro Plan
Price:
$9.99/month or $95.90/year (save 20%)
The Pro plan is Easify's most popular upgrade and introduces many of the features merchants typically need once they begin selling personalized or made-to-order products.
Rather than simply adding more option types, Pro expands what customers can do directly on the product page, making it easier to collect detailed customization requests without creating countless product variants.
What's Included
Everything in the Free plan, plus:
- 28 product option types
- File uploads
- Image uploads
- Price add-ons
- Advanced conditional logic
- Quantity selector
- Date picker
- In-cart option editing
- More customization templates
Best For
The Pro plan is well suited for merchants selling:
- Personalized gifts
- Custom apparel
- Engraved products
- Handmade goods
- Products requiring customer-uploaded artwork or logos
Premium Plan
Price
$19.99/month or $191.90/year (save 20%)
The Premium plan is built for stores that want to deliver a richer personalization experience rather than simply collecting customer information.
Its biggest advantage is the addition of Product Personalizer, allowing customers to preview supported customizations before completing their purchase.
What's Included
Everything in the Pro plan, plus:
- Product Personalizer
- Live Preview
- Image Editor
- Larger file upload limits
- Enhanced personalization tools
- More advanced customization capabilities
Best For
Premium is recommended for stores selling:
- Print-on-demand products
- Personalized jewelry
- Phone cases
- Posters
- Personalized home décor
- Custom accessories
- Products where customers benefit from previewing their personalization before ordering
Enterprise Plan
Price
$99.99/month or $959.90/year (save 20%)
Enterprise is designed for businesses managing complex product catalogs, large order volumes, or advanced customization workflows.
Instead of introducing many new storefront features, this plan focuses on premium support and enterprise-level services.
What's Included
Everything in the Premium plan, plus:
- Dedicated onboarding
- Priority support
- VIP customer service
- Enterprise implementation assistance
Best For
Enterprise is best suited for:
- Large Shopify Plus stores
- High-volume merchants
- Businesses with complex product customization workflows
- Teams requiring dedicated onboarding and priority assistance
Which Pricing Plan Fits Your Store?
The best Easify plan depends less on the size of your business and more on the type of customization you want to offer. Here are some general recommendations based on common use cases.
Who Should Choose the Free Plan?
The Free plan is a great starting point if you:
- Are launching a new Shopify store.
- Want to test product customization before upgrading.
- Only need basic option types such as text fields, dropdowns, checkboxes, or radio buttons.
- Don't require customer file uploads or advanced pricing rules.
Who Should Choose the Pro Plan?
The Pro plan is ideal if you:
- Sell personalized products.
- Need customers to upload logos, artwork, or reference files.
- Want to charge additional fees for premium options.
- Need more option types and advanced conditional logic.
It's a popular choice for businesses selling:
- Personalized gifts
- Custom apparel
- Handmade products
- Engraved items
- Made-to-order products
Who Should Choose the Premium Plan?
Premium is recommended if you:
- Want customers to preview supported customizations before purchasing.
- Sell print-on-demand products.
- Offer highly personalized products where visual confirmation is important.
- Need larger upload limits and advanced personalization tools.
Typical use cases include:
- Phone cases
- Posters
- Personalized jewelry
- Canvas prints
- Home décor
- Custom accessories
Who Should Choose the Enterprise Plan?
Enterprise is best suited for merchants who:
- Manage large Shopify stores.
- Handle complex product customization workflows.
- Require dedicated onboarding.
- Want priority support from the Easify team.
Is Easify Custom Product Options Worth the Price?
Yes — for stores selling customizable or personalized products, Easify delivers clear value at every tier.
Merchants with simpler customization needs may never pay anything at all: the Free Forever plan includes unlimited products, option sets, and orders, which is more generous than most competitors offer even on paid plans.
That alone makes Easify worth installing — there's genuinely no downside to starting.
Where the paid plans earn their price is in the features that directly drive revenue and save time. File uploads mean fewer post-purchase emails chasing artwork. Price add-ons let you charge for premium options and increase average order value.
Conditional logic and live personalization create the kind of polished shopping experience that turns browsers into buyers. Because Easify's pricing unlocks capabilities rather than raising usage limits, you're always paying for tools that improve your store — not penalties for growing it.
For most merchants, a single upsell or one prevented fulfillment error can cover the monthly cost of Pro or Premium. Everything after that is profit.
Ready to see the value for yourself? Install Easify Custom Product Options free and upgrade whenever your store is ready for more.
FAQs
Does Easify offer a free plan?
Easify offers a Free Forever plan that allows merchants to start adding product options without paying a monthly subscription. The plan includes unlimited products, unlimited option sets, unlimited orders, 15 option types, basic conditional logic, and access to more than 100 ready-made templates. It's a great choice for new Shopify stores or merchants who only need essential product customization features.
Can I upgrade or change my Easify subscription later?
Easify allows merchants to upgrade, downgrade, or change their subscription as their business needs evolve. Many stores begin with the Free plan to test product customization and later upgrade to Pro or Premium when they need additional features such as file uploads, price add-ons, or live product personalization.